Loyalty Programs

Real-time Loyalty: POS/POU and Online

In developing POSlinx™, TranLogix's core transaction and database processing platform, we recognized the significant value to retailers of bridging the gap between traditional brick-and-mortar transactions and those online. As part of this value proposition, we are now able to deliver real-time processing, redemption and reward solutions through customer loyalty programs. The value of reward programs to the consumer is receiving perceived value - i.e. both online and offline and wherever the card/program is accepted, rather than at a single location for a single product. Programs that require printing a redemption coupon on a personal computer or receiving by mail a certificate to redeem in-store have significantly less perceived value for consumers.

In deploying dynamic processing programs with real-time rewards and redemption, TranLogix has addressed the primary needs of both consumers and retailers. Consumers continue to generate value or rewards through increased purchases. In addition, consumers simultaneously earn or redeem loyalty points with a swipe at the POS or POU, and view their updated loyalty balance with each receipt. For retailers, implementing POSlinx's™ payment processing system creates a program that not only builds consumer loyalty, but also eliminates fraud costs associated with paper loyalty or gift certificate programs.



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Real-time Promotions: POS/ POU and Online

POSlinx's™ Real-Time Promotions Agent enables educated spending decisions by both retailers and consumers. Retailers can choose to allocate marketing dollars to select customers (those with profitable behavior patterns at a specific location). By combining POSlinx's™ unique "multiple-currency" gift/loyalty card with state-of-the-art data management, in real-time, retailers can reward customers for achieving a spending threshold or for making a specific purchase. In addition to tracking and managing a consumer's loyalty points or frequency units in real-time, POSlinx™ enables retailers to deliver promotional programs when a consumer is identified at the POS/POU (either by swiping a gift-loyalty card or providing an account number). POSlinx's™ Real Time Promotions Agent can create promotions to increase foot traffic during specific times a day, to generate awareness for a new product, or to move inventory for specific items. TranLogix's Promotions Agent is designed to be flexible to allow the retailer to create and manage promotions. We are able to customize solutions for the retailer so that within minutes we can makes changes through our dynamic network for one location or thousands. Thus a POSlinx™ retailer/etailer can create programs ranging from global offerings based on the season to individual cardholder discounts based on buying patterns.

Read More About Our Services.

Terminal Solutions

Multi-function, multi-use terminals at no incremental costs to retailers.

Card Programs

Activate, load, and reload gift cards as well as accept credit/ATM cards.

Marketing Solutions

Innovative marketing for card and loyalty programs.