Growth

Because the landscape for gift/stored value cards is growing at such a rapid pace with retailers advertisers alike competing for retail space within a given store and because the costs of processing such transactions, new solutions have had to evolve. As well, there is a growing divide amongst who retailers are appealing to and who can actually utilize their offering. The largest demographic online today is between the ages of 12-17 who spend on average 15 hours each week on the computer.

more » This same demographic has 100% disposable income but is unable to spend that income where they spend the majority of their time — online (unless with parents participation). The size of this market has yet to be determined through any study because researchers have never had the ability sample this constituency due to their use of predominantly anonymous cash transactions. Now through TranLogix's™ deployment of multifunction terminals, kids will now be able to go into stores, purchase and activate gift/stored value cards which can then be used to transact online — in a completely anonymous fashion preserving the identity of the youth.

This new product line now available to a very valuable demographic will not only increase store visits and purchases but also increase revenue to the retailers in which the cards are redeemed. It will also allow certain retailers and product manufacturers to directly target market to an audience that will now have the ability to transact immediately. This TranLogix™ solution is the first of its kind and will revolutionize how consumers and retailers interact.